It surfaces in odd moments: a close call on the highway, a fever that spikes higher than expected, a moment standing in a child's doorway at 2 a.m., and watching her sleep. The question arrives without warning: What happens to my family without me? That question can sit unanswered for years before anyone acts on it, and it isn't the paperwork that stalls people. It's holding that image steady long enough to do something about it, like arranging life insurance.
The hesitation isn't just about confusion over coverage, although that's part of it. Procrastination is the reason 21% of adults give for not buying coverage, according to Life Happens and LIMRA, right behind confusion over how much or what type to get.
The same study found that adults overestimate the cost of life insurance. Among the youngest and healthiest respondents, the estimate was seven to 12 times higher than the actual amount. A wrong estimate of the price is holding a lot of them back, not the price they'd genuinely pay.
Procrastination keeps winning because no single day feels like the right one to think about your own death. So, the life insurance conversation waits, sometimes for years, while life keeps moving around it.
Something shifts the moment the question leaves a person's head and reaches another person's ears. Alone, "What happens to my family without me?" stays abstract, a worry that circles without landing anywhere. Spoken out loud, it turns into a set of specific questions: how much coverage, what type, what it would cost this year rather than some imagined future one.
September is Life Insurance Awareness Month, created in part to get this exact question out of people's heads and into a conversation before another year passes. A conversation with someone who understands the weight of it can turn a private worry into a plan with concrete next steps.
There's a financial side to this question, too: replacing income, paying down debt, covering funeral costs, or setting money aside for a child's education. 1891’s What Happens if You Don't Have Life Insurance walks through those numbers in more detail, and it's worth a read once the emotional weight of the question feels manageable.
A first conversation with an agent doesn't commit anyone to anything. It's a chance to ask what coverage would look like for your specific situation, without pressure to decide on the spot. The goal is simply to get an answer to the question you've already been asking yourself, instead of carrying it around unanswered for another year.
Procrastination is one of the top reasons people give for not having coverage, according to Life Happens and LIMRA research, often tied less to cost and more to the discomfort of thinking about their own death.
Yes. Research from Life Happens and LIMRA found that adults, especially younger and healthier ones, tend to guess a price several times higher than what a policy would genuinely cost them.
A low-pressure conversation focused on your situation: your income, your dependents, and what type and amount of coverage would fit your household. Typically, the agent’s goal is to get to know you and have an understanding of your needs. Nothing has to be decided in that first call.
For a lot of people who put this off, avoidance keeps the question unanswered longer than the cost does. A real conversation with a real person is what turns it into a plan.
At 1891 Financial Life, we specialize in providing tailored insurance solutions that cater to diverse needs. Our team is equipped to help you navigate these challenges with expertise and compassion. Contact us today for personalized assistance and to explore your options.
Thomas Adamson, CLU, ChFC, FICF, AMTC, CFFM
Thomas Adamson launched his insurance career in 1968 with New York Life and developed skills in management, marketing, recruiting, training, and development of new and experienced agents.
Tom has been involved in fraternal Home Office Sales, Marketing, Product Development, and Training for the last 20 years. He truly appreciates the opportunity to blend his faith with his profession. He has been an advocate for the agent in the Home Office and brings a unique perspective to marketing and product development. Tom is also involved in philanthropic efforts and community-based activities; as a dedicated parent and grandparent, it has been his passion to volunteer on behalf of children.
Tom’s mission is to “provide an environment for agents to successfully design insurance plans that give our clients and members the financial peace of mind they deserve.”
Our culture is about looking out for you, for others, for family, for the community. That is how we go “Beyond Life Insurance.”
At 1891 Financial Life, we don’t just sell policies, we offer possibilities. We take pride in giving back to the communities we serve by providing quality and comprehensive insurance solutions. We are a not-for-profit life insurance Society, which means the sales from these financial service products help fund member benefits, along with social, educational, and volunteer programs designed to respond to community needs. Our commitment to excellence has been recognized by Forbes, naming 1891 Financial Life among “The World’s Best Life Insurance Companies” in 2023 - and for the second time, as one of “America’s Best Life Insurance Companies,” ranking #1 in Term Life Insurance for 2026.
Our portfolio is extensive, ranging from various life insurance policies to our annuities to support your financial needs, no matter what stage of life you’re in.