Supporting Alzheimer’s Awareness Through Life Insurance Giving
November 17, 2025
Each November, National Alzheimer’s Awareness Month calls attention to a disease that affects more than 6 million Americans and deeply impacts families, caregivers, and communities. The emotional toll is profound — and so is the financial one. As we honor those affected, many people look for meaningful ways to support research, raise awareness, and contribute to a future without Alzheimer’s.
One powerful yet often overlooked way to make a lasting impact is through life insurance. At 1891 Financial Life, we believe life insurance isn’t just about financial protection — it’s about creating a legacy. Our members have the opportunity to champion causes they care about, including Alzheimer’s awareness, with our charitable giving rider.
Alzheimer’s Awareness Is a Cause That Touches Us All
Alzheimer’s disease is the most common form of dementia, a progressive condition that interferes with memory, thinking, and daily living. According to the Alzheimer’s Association, nearly 12 million family members and friends provide unpaid care for people living with Alzheimer’s or other dementias, often at significant emotional and financial cost. The disease disproportionately affects older adults, but its ripple effects span generations.
1891 Financial Life is committed to raising awareness and supporting those touched by this disease. Our ongoing advocacy efforts include sharing educational content, spotlighting family stories, and promoting organizations dedicated to research and support.
What Is the Charitable Giving Rider?
The charitable giving rider is a feature available on qualifying life insurance policies from 1891 Financial Life. It allows members to allocate a portion of their policy's death benefit — typically 1% — to a qualified nonprofit organization of their choice. This option is available at no additional cost, making it a simple but powerful tool for purposeful giving.
This means members can provide for their loved ones while also supporting the missions they care about most. For those passionate about ending Alzheimer’s, this could mean directing funds to a local chapter of the Alzheimer’s Association or to another organization making strides in research and advocacy.
Using Life Insurance To Build a Legacy of Care
Life insurance is often viewed as a safety net — a means to support one's family after a loss. However, it can also serve as a statement of values. When used strategically, life insurance allows you to help future generations in ways that align with your beliefs.
Imagine a parent who lost a loved one to Alzheimer’s. Through the charitable giving rider, their life insurance policy becomes a vehicle not only for family support but for advancing a cure.
It's not just about dollars — it's about meaning. It's about standing up for something that matters. This kind of giving helps see to it that your story, and the values behind it, live on. It turns a personal legacy into community impact.
Make Giving Part of Your Financial Plan This November
As you reflect on the meaning of National Alzheimer’s Awareness Month, consider how your financial strategy can support the causes close to your heart. Whether you’re a current member or exploring your options, life insurance with a charitable giving component offers a unique path to lasting change.
1891 Financial Life offers personalized insurance solutions tailored to your unique goals. Whether you're planning for the future or exploring ways to make a meaningful impact, our experienced team is here to guide you with compassion and clarity. Let’s talk about how we can help you take the next step.
About 1891 Financial Life
Our culture is about looking out — for you, for others, for family, for the community. That is how we go “Beyond Life Insurance.” At 1891 Financial Life, we don’t just sell policies, we offer possibilities. We pride ourselves on giving back to the communities that we serve by providing quality and comprehensive insurance solutions. We are a not-for-profit life insurance Society, which means the sales from these financial service products help fund member benefits along with social, educational, and volunteer programs designed to respond to community needs. Our commitment to excellence has been recognized by Forbes, naming 1891 Financial Life among “The World’s Best Life Insurance Companies” in 2023 - and for the second time, as one of “America’s Best Life Insurance Companies,” ranking #1 in Term Life Insurance for 2026.